ADRIANNE MARIE MORALES

January 2022 - Present

• Co-manage 15 NBC News social verticals (including MSNBC and NBC News diversity channels) on weekdays and solo manage them on weekends by writing social copy for Instagram, Facebook, and Twitter accounts with millions of global followers

• Work with digital and platforms teams to pick out buzz-worthy news stories and write enticing social copy worth

• resurfacing on SocialFlow to ensure higher engagement and prompt viewers to click back and read the original article

• • Utilize WildMoka to analyze and trim down videos of key moments during live broadcasts to complement posts

July 2021 - December 2021

• Supported bureau with assisting the assignment desk, operating the teleprompter, greeting guests, and printing scripts

• Conducted man-on-the-street interviews on Capitol Hill for same-day air and worked with videographers and editors to choose the most newsworthy moments

• Served live producers, reporters, and crew by assisting with the set up of live shots from the bureau and DC

January - April 2021

• Verified sources, videos, and photos using geolocation, public records, and information found on public social media pages

• Gathered content from social media and reached out and interviewed users for permission and background information (location, time of day, what happened) to later verify the content with 

• Identified suspects and victims of high profile stories (ex: Capitol Hill Insurrection, Atlanta Shooting Spree, and Colorado Shooting) by conducting thorough searches of personal and related social media profiles

June - August 2021

• Collaborated with Social TV producers to analyze and identify the most newsworthy moments during live CNN broadcasts (The Lead, Situation Room, AC360, OutFront, Cuomo Prime Time, New Day, CNN Newsroom) to craft language for more than 225 live posts for Facebook and Twitter

  
  

• Arranged and conducted interviews as well as wrote articles on trending topics for CNN.com under a personal byline

  
  

• Analyzed TikTok trends for CNN’s possible launch and developed social strategies that would maintain the CNN image, but still resonate on the app

  
  

June - August 2019

• Prepared written content in Spanish, visual images, and video footage for the local news website and social media platforms as well as pitched locally relevant stories

• Assisted reporters with live shots and script writing as well as collected content for the digital version of their stories

• Implemented marketing and promotion tactics that led to growth in social media following by over 1,000 for Galavisión

January 2020 - August 2021

• Composed a variety of Newhouse stories (award lists, features, investigative stories) for the website’s news section
• Interviewed Newhouse alumni, faculty, and students to formulate information learned into coherent and compelling pieces
• Pitched stories about the college’s successes and updates that are informative and beneficial to students and parents
• Researched, fact-checked, and revised stories in unison with a copy editor to meet the school’s high level of writing standards

January 2019 - May 2021

• Partnered with each department within the student-run news website through weekly crew meetings to establish a plan on how the news will be distributed
• Discovered and unraveled stories within the Syracuse community as well as interviewed sources
• Developed weekly news stories on the website through radio wraps, video packages, photographs, and written content
• Uploaded content within deadline to the website using WordPress after fact-checking and proofreading

June 2018 - Present

• Remotely manage and oversee the company’s website design to maintain an on-brand image
• Engage social media users through content posted three times a week by marketing products and providing event coverage on Instagram
• Launched the weekly Instagram story highlight, #MoodBoardMonday, featuring Canva designed posters to inspire customers and navigate them towards company products
• Assist the CEO with the coordination of company events including the organization of the guest lists and invitations