ADRIANNE MARIE MORALES
Journalist and Social Editor
RESUME
THE WASHINGTON POST
June 2025 - Present
• Lead content strategy development across emerging platforms by selecting high-quality articles, creating strategic assets, and promoting editorial initiatives that ensure factual, unbiased, and socially-sound copy to drive engagement and audience growth
• Revamp team operations and planned breaking news preparation systems by redesigning how work is distributed among team members for maximum efficiency that also trains colleagues in in strategic content planning
• Generated over 1 billion impressions and 30 million engagements across social platforms within two months while spearheading the newsroom’s organizational pivot to new social media methodologies and platform-specific content approaches
NBC NEWS ASSOCIATE SOCIAL PLATFORMS EDITOR
September 2022 - June 2025
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Served as the sole content curator and distributor during NBC News weekend social media coverage, independently producing breaking news content (ex: beginning of the Israel-Hamas war, President Biden’s drop from the presidential race, attempted assassination on President Trump) through custom graphics, video editing, and cross-platform posting
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Conceptualized, developed, and grew the NBC News TikTok through video production and strategic planning that drove growth, engagement, and referrals in a way that maintained the brand’s voice and editorial standards while engaging Gen-Z audiences
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Contributed analysis and written segments to NBC News’ weekly Sunday editorial rundown and directed cross-team collaboration by supporting the homepage and app team with copy development, fostering a partnership that enhanced workflow efficiency
NBC NEWS SOCIAL COORDINATOR
January 2022 - Present
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Co-managed 15 social verticals on weekdays and solo managed them on weekends by producing social copy and graphics
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Worked with digital and homepage teams to pick out buzz-worthy news stories and write engaging social copy worth that could be strategically resurfaced to ensure higher engagement and direct social users towards the NBC News website to read the full article
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Utilized WildMoka to analyze and trim down videos of key moments during live broadcasts and breaking news to complement posts
CNN NEWS ASSOCIATE
July 2021 - December 2021
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Supported bureau with assisting the assignment desk, operating the teleprompter, greeting guests, and running scripts
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Conducted man-on-the-street interviews on Capitol Hill and edited on Premiere for same-day air
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Served live producers, reporters, and crew by assisting with the set up of live shots from the bureau and DC
NBC SOCIAL NEWSGATHERING INTERN
January - May 2021
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Verified sources, videos, and photos using geolocation, public records, and information found social media pages
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Interviewed users found through social media search in both English and Spanish to verify their content, gather quotes and images to contribute to articles under a personal byline
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Identified suspects and victims of high profile stories (ex: Capitol Insurrection, Atlanta Shooting Spree, and Colorado Shooting) by conducting thorough searches of personal and related social media profiles
CNN SOCIAL TV INTERN
June - August 2021
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Collaborated with Social TV producers to analyze and identify the most newsworthy moments during live CNN broadcasts (The Lead, Situation Room, AC360, OutFront, Cuomo Prime Time, New Day, CNN Newsroom) to craft language for more than 225 live posts for Facebook and Twitter
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Arranged and conducted interviews as well as wrote articles on trending topics for CNN.com under a personal byline
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Analyzed TikTok trends for CNN’s possible launch and developed social strategies that would maintain the CNN image, but still resonate on the app
UNIVISION 23 DIGITAL INTERN
June - August 2019
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Collaborated with Social TV producers to analyze and identify the most newsworthy moments during live CNN broadcasts and crafted language across more than 225 live posts
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Arranged and conducted interviews and wrote content on trending topics for CNN.com under a personal byline
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Analyzed TikTok trends for CNN’s launch and developed strategies that would maintain the CNN image yet resonate on the app
NEWHOUSE WRITER
January 2020 - August 2021
• Composed a variety of Newhouse stories (award lists, features, investigative stories) for the website’s news section
• Interviewed Newhouse alumni, faculty, and students to formulate information learned into coherent and compelling pieces
• Pitched stories about the college’s successes and updates that are informative and beneficial to students and parents
• Researched, fact-checked, and revised stories in unison with a copy editor to meet the school’s high level of writing standards
NCC NEWS MULTIMEDIA JOURNALIST
January 2019 - May 2021
• Partnered with each department within the student-run news website through weekly crew meetings to establish a plan on how the news will be distributed
• Discovered and unraveled stories within the Syracuse community as well as interviewed sources
• Developed weekly news stories on the website through radio wraps, video packages, photographs, and written content
• Uploaded content within deadline to the website using WordPress after fact-checking and proofreading
ELEMENTS & ACCENTS SOCIAL MEDIA MANAGER
June 2018 - December 2024
• Remotely manage and oversee the company’s website design to maintain an on-brand image
• Engage social media users through content posted three times a week by marketing products and providing event coverage on Instagram
• Launched the weekly Instagram story highlight, #MoodBoardMonday, featuring Canva designed posters to inspire customers and navigate them towards company products
• Assist the CEO with the coordination of company events including the organization of the guest lists and invitations
ARTICLES
IT'S SAFE: LATINO GROUPS COMBAT VACCINE FEARS AMONG NEBRASKA'S ESSENTIAL WORKERS
NBC News
Adrianne Morales MMJ/Reporter Demo Reel
Adrianne Morales MMJ/Reporter Demo Reel
#DemocracyInAction: Miami Lakes Residents Campaign at an Empty Polling Place on #ElectionDay
Miami Micro-Weddings Recut
BDJ 464.2 Miami Lakes Blasts
STN 2017: Anaheim Dog Brings Smiles to Patients' Faces
